Girard moved the airline away from its traditional color palette and toward bold hues like turquoise, orange, yellow, and blue. Alexander Girard demonstrating his newly-designed in-flight blanket for Braniff Airways, 1965. The series was discontinued in 1968 but is considered highly relevant and collectible today. During his tenure, he created over 300 textile designs in multitudes of colorways, wallpapers, prints, furniture, and objects. The airlines fleet was painted with a palette of soft pastels and bright primary colors, the plane seats and carpet upholstered in Girard textiles, and the in-flight experience packaged and presented in a typeface designed by Girard, with a custom bird logo, The Bluebird of Happiness. His typographic treatments and bird silhouette appeared on everything from matchbooks and glassware to timetables, stationery, badges, and ashtrays. The Air Strip was the brainchild of Mary Wells, and Pucci designed a multilayered outfit of a coat and space helmet (or Rain Dome), a jacket and wraparound skirt, a dress, and a jumper/culotte two-piece, which would all be worn together, a layer being removed at each key in-flight interval. Boeing 707 upholstered with Orange Solid, Checker, and Toostripe by Alexander Girard, 1965. . Alexander Girard (Designer) Dimensions: Height: 16 in (40.64 cm)Width: 36 in (91.44 cm) Depth: 36 in (91.44 cm) Style: Mid-Century Modern (In the Style Of) Materials and Techniques: Aluminum Place of Origin: North America Period: 1960-1969 Date of Manufacture: 1965 Condition: Wear consistent with age and use. A true piece of history: the Braniff Chair' by Alexander Girard. For great art and culture delivered to your door, visit our shop. The cooperation was accompanied by a warm personal relationship between the De Pree family of Herman Miller and the Fehlbaum family of Vitra. The city is known to some as "The City of Roses" because of a 9-mile (14 km) stretch of highway that was once lined with dozens of rose bushes. Designed by Alexander Girard Girard Throw A dream blanket Girard Throw In the mid-1960s, Alexander Girard designed this richly hued throw blanket as part of an astounding 17,543-item brand identity system - from logo to lounge furniture to bag tags - for Braniff International Airways. 2023 Braniff Boutique Knowing what was to follow, the venue was apposite. 747 Braniff Place. Buying for your business or workplace? Browse our online store to support all of your work and home needs. Girards risky, sometimes iconoclastic fabrics were inspired not by a vision of the future but by a love of international folk art. The airline had made brave, transformative decisions regarding design and culture. 2023 Braniff Boutique Girard moved the airline away from its traditional color palette and toward bold hues like turquoise, orange, yellow, and blue. Free shipping for many products! This amount is subject to change until you make payment. the legendary restaurant La Fonda del Sol in the Time & Life building in NYC. He was the first modern designer to define textiles as being more than just functional and to further emphasize form through the application of color and pattern. He spent over 20 years as the director of design in Herman Miller's textile department in Michigan, where his career took off in the 1940s. Braniff International 90th Anniversary. 2023 Design Within Reach. Photography courtesy of Braniff Airways Foundation, Copyright. Quick View. Girard developed a friendship with Charles Eames in the 1940s when the two men realized they had coincidently designed almost identical modern radio cabinets and were both experimenting with plywood chairs. . In 1965 Girard was commissioned with a complete redesign for Braniff Airlines, from chairs to settees, from wall hangings to blankets, from flight bags to whole planes. Braniff sought out two of the most popular designers of the day- famed American textile, architectural, & industrial designer Alexander Girard, & illustrious, Italian fashion designer Emilio Pucci. [2] Early life [ edit] He was born in New York City to an American mother from Boston and a French-Italian father. Where air stewards had previously been presented as staid experts in safety, at Braniff, they were reappointed as air hostesses, dressed in uniforms that reflected contemporary fashion trends. A Designer's Universe smow Blog English", "Alexander Girard, "the color-fool" - Graphine", Alexandar Girard's works in Columbus, Indiana, https://en.wikipedia.org/w/index.php?title=Alexander_Girard&oldid=1139557987, American expatriates in the United Kingdom, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, Royal Institute of British Architects, Royal School of Architecture in Rome, Architecture, textile design, interior design, Radio cabinets, interiors for Detrola Corporation (1943), Exhibition design, "Design for Modern Use, Made in U.S.A." Museum of Modern Art (1950), Rieveschi residence, Grosse Pointe, Michigan (1951), Exhibition design, "Good Design" Home Furnishings Exhibition, Museum of Modern Art (1954), Exhibition design, "Textiles and Ornamental Arts of India" Museum of Modern Art (1954), "Day of the Dead" documentary film, collaboration with Charles Eames (1956), Nativity Exhibition, sponsored by Hallmark Cards, Atkins Museum, Kansas City, Missouri, Penthouse apartment for Hallmark Cards, Hallmark Building, Kansas City (1962), Gregory residence, Wayzata, Minnesota (1963, with architect I.W. In a book that became to be known as 'The People of the Abyss' London described the time when he lived in the Whitechapel district sleeping in workhouses, so-called doss-houses and even on the streets. The problem, as I saw it, was to destroy the monotony, Girard is quoted as saying in Alexander Girard, written by Todd Oldham and Kiera Coffee. As the director of Herman Miller's Textile Division from 1952-1973, his designs helped imbue postwar modernism with playfulness, and wit. All five DC-8 aircraft were initially left in the Green and Yellow Panagra Color Scheme but black Alexander Girard Braniff International titles were added down both sides of the fuselage replacing the Pan American Grace titles. In 1965, Alexander Girard was hired with Emilio Pucci to redesign every aspect of Braniff International Airways. Each card featured a Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet Set crowd. In 1965, Alexander Girard was hired with Emilio Pucci to redesign every aspect of Braniff International Airways. To help with this, he hired the New York advertising think tank of Jack Tinker and Partners, employer of Mary Wells, who had made a name for herself on Madison Avenue. Refine by Category: Miscellaneous Accessories, Refine by In Stock: In Stock and Ready to Ship, Girard Environmental Enrichment Panel - Black & White, Girard Environmental Enrichment Panel - Eyes, Girard Environmental Enrichment Panel - Four Leaf Clover, Girard Environmental Enrichment Panel - Knot, Girard Environmental Enrichment Panel - Love Heart, Girard Environmental Enrichment Panel - Stars, Girard Environmental Enrichment Panel - Hand & Dove, SEMIANNUAL SALE: SAVE 15% + 5% WITH CODE: EXTRA5. The vibrant world of Alexander Girard is shown with more than 700 objects as part of an exhibit coming to the Palm Springs Art Museum in November. Sign up for our mailing list to receive new product alerts, special offers, and coupon codes. Wells, Lawrence, and Braniff were chasingand enjoyingthe sweet smell of success. Designer and architect Alexander Girard was responsible for the design of over 17,000 elements for Braniff including the creation of a new typeface, seen in the 1965 annual report and 1967 timetable shown here. Yes I have a dark side, doesnt everyone? Flying on Braniff was stylish and exciting and the rest of the industry followed., Beautifully striped cashmere by Antonia Zander. St. Petersburg. Braniff Girard has extended the vision with the wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, and graphics. Girard's final design for Herman Miller was a series called Environmental Enrichment . Girards work also influenced other airlines, including Continentals commission of Saul Bass, who redesigned its logo in 1973. Braniff International 90th Anniversary. Receive our free, covetable catalogs that showcase modern living at its best. The Foundation is an IRS registered 501(c)(3) Non-Profit Organization. Photo: Braniff Airways Foundation, Inc., Copyright All Rights Reserved, Braniff International Hotels, Inc., Timeline, Braniff International Airlines, Inc. Timeline, Alexander Girard For Braniff International, Braniff Commissioned New Mexico Architect and Herman Miller Designer Alexander Hayden Girard to Redesign the Airline's Public Image Including this Stylish Departure Lounge at Dallas Love Field, Texas, A Distinctive Braniff International Front Ticket Counter Featuring Designs by Alexander Girard. Color, color, color - in fabrics, photos, objects, ink, and paint - was applied everywhere. Be the first to know about DWR special offers, new product launches and Studio events. I'm thinking of you" - Pablo Iglesias Maurer, At the end of October 1959 in the basement of 39 Gerrard Street - an unexceptional and damp space that was once a sort of rest room for taxi drivers and an occasional tea bar - Ronnie Scott opened his first jazz club. This was all to change spectacularly in 1965 with the bold vision of the company's new president, Harding Lawrence. Alexander Girard For Braniff International. Billie Muraben is a London-based arts and culture writer and editor who teaches graphic communication design at Central Saint Martins. The positive impact of the Air Strip for the feminist cause is debatable, but at the time it struck a chord (not to mention made Braniff the go-to airline during the Sinatra Come Fly with Me era), and Mary Wells Lawrence went on to become the first female CEO of a company listed on the New York Stock Exchange, as founding president of ad agency Wells, Rich, Greene. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his true love: folk art from cultures around the globe. Girard designed an amazing palette of bright and vibrant colours that were painted on Braniffs jet aircraft along with corresponding interiors with bright and colourful seat fabrics. The Flashbak Shop Is Open & Selling All Good Things. Inside [we have] seven different color schemes, and since we fly to Mexico and South America, and from Peru, Brazil, and Argentina . Color, color, color - in fabrics, photos, objects, ink, and paint - was applied everywhere. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. - Alexander Rodchenko, 1921, Should Girards playing cards be used on a flight today, it is very likely that some will choose to admire the art on the cards as well as playing their favourite card games, such as poker and black jack which can also be done on, played a pivotal role in Girards art inspiration and eventually collection. 747 Braniff Place. St Petersburg is the city Christopher Hitchens called "an apparent temple of civilization: the polished window between Russia and Europe the, "I never saw Eric Ravilious depressed. Maharam is proud to supportAlexander Girard: A Designer's Universethe first majorretrospective of Girards work organized in partnership with the Vitra Design Museum, on view at the Museum of International Folk Art in Santa Fe from 5.5-10.27. Folk art played a pivotal role in Girards art inspiration and eventually collection. There are two certitudes commonly assigned to midcentury designer Alexander Girard: He was the least well-known of the great designers at Herman Miller in the 1950s and 1960s, and he was the greatest colorist and textile designer of modern time. Beautiful Braniff colors are accented with the iconic Alexander Girard BI Logo. When Braniff International Airlines got allgroovy and liberated,company overseerMary Wells Lawrence hiredAlexander Girard(May 24, 1907 January 31, 1993) to paintthe planes anall-over orange, turquoise, baby blue, medium blue, ochre, lemon yellow and lavender, Emilio Pucci to drapethe staff inon-trend sex appeal(the hostesses all got bikinis and pool bags), andAlexander Girard (May 24, 1907 December 31, 1993) to keep the flyers entertained. While their conversation points varied, each ended with the slogan When you got it, flaunt itthe idea of art director George Lois, who saw the out-flaunting as characteristic of Braniff, with the implication that you might bump into Warhol midflight. These portrait photographs of Russia's ruling Romanovs were taken in 1903 at the Winter Palace in majestic. He amassed over 100,000 pieces of art which he later gave to the, The Shop Prints, Sustainable Fashion, Cards & More, Get The Newsletter For Discounts & Exclusives, Emilio Pucci to drapethe staff inon-trend sex appeal, Photographs of Londons Kings Cross Before the Change c.1990, Photos of Topless Dancers and Bottomless Drinks At New York Citys Raciest Clubs c. 1977, Debbie Harry And Me Shooting The Blondie Singer in 1970s New York City, Jack Londons Extraordinary Photos of Londons East End in 1902, Photographs of The Romanovs Final Ball In Color, St Petersburg, Russia 1903, Eric Ravilious Visionary Views of England, Photographs of the Wonderful Diana Rigg (20 July 1938 10 September 2020), Photographer Updates Postcards Of 1960s Resorts Into Their Abandoned Ruins, Sex, Drugs, Jazz and Gangsters The Disreputable History of Gerrard Street in Londons Chinatown, The Brilliant Avant-Garde Movie Posters of the Soviet Union, Get-Ahead BOAC Speedbird Adverts from the Flight Magazine 1940 1970, The Brilliant Pop Art Zodiac Match Box Collection From 1970, Karl Blossfeldt Urformen der Kunst (Art Forms in Nature) 1928, The Stylish Anti-Bombing Designs of Paris Shop Windows in World War 1, Newsletter Subscribers Get Shop Discounts. 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