Before profit sharing and employee ownership became heralded management techniques, James Cash Penney used them to build the first nationwide chain of department stores. The James Cash Penney Papers, Southern Methodist University. Penneys influence stemmed in part from his longevity. A Chain of Good Men Penney stocked quality products at fair prices for mining and farm families. During the 1960s and 1970s, the J. C. Penney company went through massive changes. . The Founding Father of JC Penney: In 1902, in Kemmerer, Wyo., James Cash Penney opened a dry-goods store, and this was the launch of what's today called the JC Penney supermarket chain. Multinational Corporations in the Third World: Predators or Allies in Economic Development? The company had sizeable cash reserves and no long-term debt. Most online reference entries and articles do not have page numbers. By 1950, one out of every four Americans shopped at his store. But in 1902, Wyoming had provided exactly what young Penney needed to found a chain that has survived, as of 2011, for 109 years a tiny coal-mining town where the people wanted to buy what he had to sell. The possibility of opportunity lit his fires. ." He was also one of the first entrepreneurs to use corporate profit sharing to encourage employees to have a stake in the company's success. After his death, the company settled in suburban Dallas. The manager wrote headquarters pleading for them to get the landlord to deny the lease to the competitor. In 1913, he replaced the Golden Rule name with his own. Because of this profit-sharing arrangement with his store managers, J.C. Penney was called "the Man with a Thousand Partners," a phrase Penney used in his autobiography. Gale Encyclopedia of U.S. Economic History. First day's sales were a gratifying $466.59. The J.C. Penney Golden Rule Award was begun 11 years ago to recognize volunteerism. The local banker cautioned Penney against opening a "cash only" store, as three others had failed in Kemmerer, but Penney did not want to accept mining company scrip or credit. Another aspect of J. C. Penney himself was his ability to trust men, and to delegate. //]]>. As a result of the stores success, the Callahans lived in one of the nicest homes in town. Articles from Britannica Encyclopedias for elementary and high school students. WyoHistory.org welcomes the support of the following sponsors. Those who drank liquor or used tobacco were out. He told the Associated Press, at age 85, I know the secret of the J.C. Penney stores success was the Golden Rule. When he followed the Golden Rule, things went well; when I became neglectful, I got in trouble. He died on February 12, 1971, at the age of 95, as the founder of the nations second-largest department store behind Sears. When did James Cash Penney start his business? By 1929 the J. C. Penney company was so highly regarded that both Sears and Wards tried to merge with it to obtain their retail and buying expertise and improve their own chains. JCPenney Is Getting A New Start In 2021, But Its Old Problems Remain. Wiki . His father, unable to pay his sons college tuition, started his sons career as a salesman. James Cash Penney The company developed a large team of central buyers who worked hard to find the best merchandise at the lowest prices. Another manager, hearing of the new competitor, wanted to run ads showing how much better the Golden Rule was. Plumb, Beatrice. Service brings satisfaction. In September 2020, JCPenney was acquired by Simon Property Group and Brookfield Asset Management in a cash and debt deal worth around $800 million. He had never been much of a book reader, preferring practical experience, but in 1915 he discovered the bookYouth and Opportunityby Dr. Thomas Tapper. How did the Great Depression affect James Cash Penney? 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